We Compete Honestly and Fairly
Our Commitment
We compete fairly and honestly, relying on
the strength of our products and innovations. We never seek unfair advantage and always comply with competition laws.
How We Win With Integrity
Learn more by clicking the arrows below.
Be careful whenever speaking with competitors.
Don’t discuss sensitive topics such as prices, costs, contract terms, detailed compensation or benefits information, or marketing plans with competitors, even casually. If you believe there is a legitimate business need to discuss any of these topics, such as to ensure the proper functioning of a collaboration or joint venture, you must get Legal Staff approval.
Never make agreements that may create an unlawful advantage in the market.
Never agree with competitors to set or elevate any aspect of price, divide customers or territories, fix wages or benefits, not compete on certain features or technical capabilities, or prevent competitors from entering the market.
Know and comply with our policies and all applicable laws.
Almost every country we compete in has some form of antitrust or competition law that is vigorously enforced by local regulators.
Seek guidance.
Ask for help if you’re ever unclear about the laws and regulations. Before interacting with a competitor, including for benchmarking exercises or other collaborations, get Legal Staff and business approval.
Leave a conversation if it becomes unethical.
Make sure the other party knows you are not comfortable with the topic of conversation and notify Legal Staff immediately.
Which Way?
I am attending an automotive trade association convention with other OEM competitors. During a meeting, an employee of another OEM requests that all members of the trade association agree to stop competing on the range of EV batteries because the competition to increase ranges is driving up costs. What should I do?
We cannot agree not to compete with our competitors on price, quality, innovations, features, or technical capabilities. You should immediately tell those at the meeting that you will not participate in any such agreement, leave the meeting, and notify Legal Staff.